Online Job Postings still have not evolved beyond their beginnings in print design. With softgarden, I have taken a look at redefining what a Job Posting can actually be.
Online job advertisements—those pages you see describing a job on various career search websites—have not evolved from the era of print design. For the most part, they are set up like single page, print advertisements. Crowded text, bare use of images (and, even worse, plagued by stock images), and limited content. This is not print design, this is the internet. We can afford to add white space, multiple images, maps, interaction, whatever you want! In my current work with softgarden, an online recruiting company, I worked to redefine what we think of as an online job ad.
I am currently working with softgarden as UX Designer for the next generation of their product. Their current range of products span different aspects of online recruiting, but the next way will be truly something new. Something disruptive. In doing this, we are rethinking the entire industry and how it functions. As part of this, we wanted to look at the current crop of job advertisements and see if they, too, are really functioning as well as the could.
Through an HR BarCamp here in Berlin, softgarden collected information about what "perfect job advertisement" would consist of. With that information, I took a look at what they are now vs. what they could be.
People looking for jobs online are very often funnelled to a job ad through a career site like Monster or Career Builder or something of the sort. The job posting they land on when they click on a job listing is the first impression of the company and the initial sales-pitch the company makes to sell the job to an applicant.
Take a look at a typical job advertisement (as found through monster).
A company wants to hire the very best. So why do these job ads lag so far behind the rest of a company's online presence. We all know that ebay knows at least a little bit about building things for the internet. So why does their job advertisement look as if it were designed to be put up on a bulletin board?
In creating the new version of a job advertisement, I wanted to created something that was more a journey of discovery than an unending list of technical information (as necessary as that information is to convey).
Now that you have a little bit of context, take a look at the newly designed site. I think there is definitely still room for improvement, but tell me what you think. What is missing? What doesn't work?